About KYO

Matt Goolding, Founder and Strategy Lead:

KYO stands for Know Your Onions. We can agree to keep that one between us.

I started out on my own after moving to the Netherlands in 2016. Initially I was doing all sorts of freelance digital work, from social media to website design—but by 2018, I was focusing on my specialism: long-form written content.

Since then, I’ve been growing KYO steadily with the help of brilliant writers and editors who are genuinely good eggs. We’ve worked with amazing companies, delivered big projects, and helped clients achieve astounding growth.

We pride ourselves on the quality and consistency of our work, our empathy for readers, and our attention to the unique tone of each client’s brand identity.

Our team is scattered around the globe. I’m based in the Netherlands but work with writers and editors in the UK, the US, Canada, South Africa, and Australia.

We work with growth-stage businesses and major brands all over the world.