Too many business leaders, startups, and brands pay lip-service to the value of content, wasting time and money in the process. We'll tie your content strategy to business goals, and achieve genuine ROI.
A business leader will invest in content to build a reputation, demonstrate expertise, and forge a path in thought-leadership.
A startup will invest in content to raise awareness, drive customer acquisition, and set foundations for sustainable growth.
A brand will invest in content to engage its audience, improve retainment, and generate more conversions.
What do you mean by "content"?
It's a vague term, but necessarily so. Content is the creative material that compels your audience to take action. This means web copy, articles, graphics, websites, videos, podcasts, or a combination of all the above. Your choice of medium is determined by audience preference and business goals.
What's the point of content?
High-quality content marketing will directly impact your bottom-line. Just one example; a unique article with effective outreach and promotion will attract great backlinks. These backlinks assist SEO and improve keyword rankings, resulting in a higher volume of qualified traffic. This equates to more business, and tangible ROI.
Should I just hire a writer or designer?
It's a start, but unfortunately you need more.
Effective content strategy is about audience & competitor research, keyword research, resource planning, content creation, distribution, and performance measurement. We work as a collective group to tackle these various stages, with strategic oversight by Matt Goolding - a digital content specialist with experience.
Our nimble network incorporates the very best writers, designers, coders, and videographers.
Why should I choose KYO?
Because there's proof in our pudding. See below.
If you want to know more about how we work, visit the about page.