Search Engine Optimisation
The most technical part of a digital marketer’s toolkit, SEO has been on a rollercoaster ride over the past decade. Sullied by questionable practices, optimising a website for the search engines was perceived as a dark art. But the backlash has been swift.
Initially, SEO will involve the technical optimisation of a website. This means ticking Google’s boxes to improve a website’s chance of competing in the search engines. SEO is polishing the nuts and bolts of your website. Gritty stuff, but worth the investment.
Thereafter, other tactics improve your website’s visibility in the search engines (I’m looking at you, Content Marketing). For ongoing Search Engine Optimisation, we combine great copy with UX design, offsite link-building, landing page creation, and much more besides.
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